Up Your Game.
That's what we're all about.
Why? Because maintaining a well-groomed look says a lot.
To us it means effort, care, confidence...SWAG.
As passionate individuals we want to share our knowledge and help refine your grooming experience. We understand how important it is to have a solid routine, and we approach everything we do with an appreciation for our ethos around quality, style and diversity.
"For us, we always understood the importance of men's grooming, but found the space lacked diversity and representation...there wasn't a brand that spoke to us.
So we created a brand that not only supports the day-to-day grooming lifestyle and acts as a source of inspiration for young men, but also embraces and is a part of the culture and diversity surrounding it."
-West Island Co. Founders
Why 'West Island'?
Merging our westernized identity with our rooted connections to the islands - WEST ISLAND CO. was born.
Together 'West Island' defines our values, our identity—and as a brand we’ve taken our creativity and our belief behind building good grooming habits into our products.
Since our inception in 2018 we've dedicated ourselves to providing eco-conscious products that help keep your skin and beard feeling healthy and handsome.
Try some of our essentials here you definitely deserve it. Stay fresh ya'll.
West Island Partners – Mark A. Cadiz and Alen Palander at Cadmen Barbershop