Our Story
Up Your Groom Game – that's what we're all about.
Why? Because maintaining a well-groomed look says a lot.
To us – it means effort, care, confidence...SWAG.
As passionate individuals, we want to share our knowledge and help refine your grooming experience. We understand how important it is to have a solid routine, and we approach everything we do with an appreciation for our ethos around quality, style and diversity.
"For us, we always understood the importance of men's grooming, but found the space lacked diversity and representation...there wasn't a brand that spoke to us.
So we created a brand that not only supports the day-to-day grooming lifestyle and acts as a source of inspiration for young men, but also embraces and is a part of the culture and diversity surrounding it."
Why 'West Island Co.'?
Merging our westernized identity with our rooted connections to the islands - WEST ISLAND CO. was born.
We've taken the best of both worlds, and together West Island Co. defines our values and our identity. As a brand we continue to innovate and improve our product line while educating ourselves about our environment and the responsibility we we have in making it better.
Our Commitment
Since our inception in 2018 we've dedicated ourselves to providing simple eco-conscious grooming and personal care products that give you that refreshed, groomed, handsome feeling – you know what we're talking about!
At the same time, we're extremely aware of our environment and have taken measures to help minimize our impact. We produce locally in Toronto and work with our counterparts to ensure we source our ingredients from ethical operating Canadian suppliers. We are also continuously looking to improve and work with local packaging partners to help minimize our carbon footprint.
As we grow, our ultimate goal is to be plastic-free by 2022, hopefully sooner. We understand the importance of limiting the amount of plastic that enters our environment, and minimizing our impact is always top of mind. West Island Co. is fully committed to sustainable practices and being a better partner to our planet.
That said, come join us for the ride and give our essentials a try here, you absolutely deserve it.
Stay gold #WestIslandFam!!!