Believe it or not: There’s a psychological reason behind why women like beards. And whether you embrace your facial hair or cut it off every day, attracting a certain type of feminini is a powerful reason why you should just let it grow, bro.

Let’s get right into it. 

Read more

Beards just ooze superstar charisma. They can dramatically take your face and overall look from everyday zero to action hero, real quick.

And with the wide variety of different beard styles that one can grow on West Island, only a handful have made it onto the silver screen.

Below we highlight our favourite beards from the movies.

Let’s grow...

Read more

Attempting to rock a beard?

For any guy starting his journey to the bearded side using a quality beard oil is an absolute must.

Considering the circumstances right now, we noticed a lot of bearded newbies out there growing unruly beards. To be honest, you guys need a good dose of beard oil. 

Why you might ask—because beard oil, for those of you just discovering, is key to hydrating and maintaining healthy looking facial hair. 

The benefits of beard oil are plenty thanks to the mixture of carrier oils and vitamins that keep your beard and skin feeling refreshed and hydrated.

Read more

If you didn't already know, SKIN IS IN!

And for the guys out there ignoring their basic skincare requirements for some machismo reason now is the time to stop with the excuses—for real.

According to the skincare gods, to moisturize is to prevent pre-mature skin aging and dryness.

Read more

It’s been a year of building and forging new relationships for West Island and we’re ending the year with some great news.

Read more